Le Parfait — The indispensable snack tube

  • The story: Created in 1942 by the Claude Lechat house in Montreux (Vaud) as a nutrient-rich alternative during the war.

  • The cult anecdote: It's one of the few gourmet products in the world sold primarily in a toothpaste tube! A stroke of ergonomic genius that has shaped the toasts of generations of schoolchildren.

This collection is an artistic and independent celebration of our everyday icons.

Each visual is an original graphic creation based on new vector illustrations, designed as a sincere tribute to the history, design, and memories associated with these cult brands.

These are not official products distributed by these brands, nor are they a commercial association, but rather a passionate spotlight on Switzerland's visual heritage.

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Beach Towel — Spreading Edition from CHF 69.00
The super soft and comfortable towel with a vibrant design.Product specifications• US fabric composition: 52% cotton, 48% polyester• EU fabric composition: 50% cotton, 50% polyester• US fabric weight: 10.6 oz/yd² (360 g/m²)• EU fabric weight: 11.8 oz/yd² (400 g/m²)• Small size: 30″ × 60″ × 0.28″ (76 × 152 x 0.7 cm)• Large size: 36″ × 72″ × 0.28″ (91.4 × 182.9 × 0.71 cm)• Printed on one side only• The non-printed side is made of terry fabric, making the towel more absorbent• Blank product sourced from ChinaTraceability- Knitting: China- Dyeing: China- Manufacturing: China• Contains 0% recycled polyester• Contains 0% hazardous substances Design dedicated to adults and grown-ups.European warranty: 2 yearsSafety and compliance guarantees: Meets requirements for flammability, lead, cadmium, phthalates, and formaldehyde content.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com
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Embroidered Socks — Spread Edition CHF 40.00
Comfort and style with this pair of high-quality embroidered socks.Product features• 80% cotton, 17% polyester, 3% spandex• Cushioned sole• Machine washable• Brand logo watermark on soles• Premium quality• Made in the USADesign for adults and teens.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12
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Unisex Sweatshirt — Tartinage Edition from CHF 77.00
Unisex ecological fabric sweatshirt.This chic and neat-looking sweatshirt will go well with both casual and dressier outfits. Made from ecological materials, this sweatshirt is durable, comfortable, and very soft. Product characteristics• 100% organic ring-spun combed cotton.• Fabric weight: 350 g/m² (10.3 oz/yd²).• Regular fit.• Set-in sleeves.• 1x1 rib at collar, sleeve hems, and bottom hem.• Double-needle topstitch at neckline, sleeves, and bottom hem.• Inside herringbone back neck tape.• Self-fabric half-moon at back neck.• Blank product sourced from Bangladesh.Important informationSizes run smaller in the US market, so US customers should order a size up.Traceability- Weaving: Bangladesh- Dyeing: Bangladesh- Manufacturing: Bangladesh• Contains 100% organic cotton• Contains 0% hazardous substances Care instructions- Machine wash: cold (max 30°C or 90°F)- Tumble dry on low heat- Iron on low heat, steam or dry- Do not dry cleanCreation dedicated to children and adults.European guarantee: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   CHEST WIDTH (inches) BODY LENGTH (inches) SLEEVE LENGTH (inches) S 19 ⅞ 26 ¾ 25 ⅜ M 20 ⅞ 28 ⅜ 26 L 22 29 ⅛ 26 ⅝ XL 23 ¼ 29 ⅞ 27 ⅛ 2XL 24 ⅜ 30 ¾ 27 ¾     CHEST WIDTH (cm) BODY LENGTH (cm) SLEEVE LENGTH (cm) S 50.5 68 64.5 M 53 72 66 L 56 74 67.5 XL 59 76 69 2XL 62 78 70.5
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Urban Hoodie — Spread Edition from CHF 88.00
A casual classic for all seasons. The Urban Hoodie is crafted from heavyweight fleece with an oversized fit that blends structure and softness. Its yarn-dyed fabric offers a consistent shade and a neat finish for a sleek look, wherever you go.Product features• 80% cotton, 20% recycled polyester• Heather Grey: 70% cotton, 30% recycled polyester• Heavyweight fabric: 10 oz/yd² (340 g/m²)• Oversized fit• Two-panel hood, no drawstring• Front kangaroo pocket• Ribbed cuffs and hem• Blank product sourced from PakistanCare instructions- Machine wash: cold (max 30°C or 90°F)- Tumble dry: low heat- Iron: low heat, steam or dry- Do not dry cleanCreated for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size Guide   CHEST (inches) LENGTH (inches) S 20 27 M 22 28 L 24 29 XL 26 30 2XL 28 31 3XL 30 32     CHEST (cm) LENGTH (cm) S 50.8 68.6 M 55.9 71.1 L 61 73.7 XL 66 76.2 2XL 71.1 78.7 3XL 76.2 81.3
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Women's Crop Top — Spreading Edition from CHF 45.00
This Crop Top is made from 100% combed cotton, making it extremely soft and more durable. The relaxed fit and dropped shoulders ensure comfort and style, and the cropped length makes it ideal for spring and summer.Product features• 100% combed cotton• Heather colors are 15% viscose and 85% cotton• Fabric weight: 5.3 oz/yd² (180 g/m²)• Relaxed fit• Cropped length• Ribbed crew neck• Dropped shoulders• Side-seamed construction• Shoulder-to-shoulder taping• Double-needle hems• Pre-shrunk• Blank product sourced from BangladeshDesign dedicated to teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) XS 17 ⅜ 18 ¾ S 17 ¾ 19 ¾ M 18 ¼ 20 ⅝ L 18 ¾ 21 ⅝ XL 19 ⅛ 22 ⅝     LENGTH (cm) WIDTH (cm) XS 44 47.5 S 45 50 M 46.5 52.5 L 47.5 55 XL 48.5 57.5
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Women's Crop Top — Spreading Edition from CHF 45.00
This Crop Top is made from 100% combed cotton, making it extremely soft and more durable. The relaxed fit and dropped shoulders ensure comfort and style, and the cropped length makes it an ideal garment for spring and summer.Product features• 100% combed cotton• Heather colors are 15% viscose and 85% cotton• Fabric weight: 5.3 oz/yd² (180 g/m²)• Relaxed fit• Cropped length• Ribbed crew neck• Dropped shoulders• Side-seamed construction• Shoulder-to-shoulder taping• Double-needle stitched hems• Preshrunk• Blank product sourced from BangladeshDesign dedicated to young people and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) XS 17 ⅜ 18 ¾ S 17 ¾ 19 ¾ M 18 ¼ 20 ⅝ L 18 ¾ 21 ⅝ XL 19 ⅛ 22 ⅝     LENGTH (cm) WIDTH (cm) XS 44 47.5 S 45 50 M 46.5 52.5 L 47.5 55 XL 48.5 57.5
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Urban Shoulder Bag — Spreading Edition CHF 59.00
The compact, travel-friendly sling bag.This urban sling bag is a practical choice for men and women, designed for on-the-go lifestyles. Its sleek and functional design makes it ideal for travel, commuting, or everyday use. Its adjustable strap ensures comfortable wear, while its secure zip closure keeps your essentials safe. Despite its compact size, it offers enough space to hold your daily essentials while maintaining a clean and modern look.Product features• 100% recycled polyester• One size: 23 cm × 16 cm × 6.5 cm (9″ × 6.30″ × 2.56″)• Two-way zipper opening for easy access• Inner mesh pocket with zipper• Premium quality inner lining• Outer front pocket with zipper, rain flap, and internal slip pockets• Adjustable shoulder strap• Blank product sourced from ChinaDesign dedicated to grown-ups and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com
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Fanny Pack Sling Bag — Spreading Edition CHF 65.00
The versatile unisex fanny pack with classic lines. This bag is an excellent choice for everyday use. It's a practical, minimalist shoulder bag that easily matches a wide variety of styles. Its adjustable shoulder strap ensures optimal comfort, while its zipper closure keeps your belongings secure. Compact, it still offers enough space for your daily essentials. Product features• 100% recycled polyester• One size: 45 cm x 22 cm x 12 cm (17.72″ x 8.66″ x 4.72″)• Capacity: 12 liters• Water-resistant fabric• Two-way zipper opening for easy access• Outer front pocket with drawstring adjustment• Two internal slip and padded pockets• Adjustable fabric shoulder strap• Adjustable shoulder strap• Blank product sourced from ChinaDesigned for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com
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Classic Unisex T-shirt — Spreading Edition from CHF 46.00
The classic unisex 100% cotton t-shirt. Its fit and clean lines on the edges make it an easy garment to pair with layered streetwear outfits. Plus, it's extremely trendy right now!Product features• 100% cotton• Fabric weight: 170–180 g/m² (5.0–5.3 oz/yd²)• Open-end yarn• Tubular fabric• Taped neck and shoulders• Double seam at sleeves and bottom hem• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, MexicoTraceability- Knitting – Honduras, Dominican Republic- Dyeing – Honduras, Dominican Republic- Manufacturing – Nicaragua, Honduras, Haiti, El Salvador, or Dominican Republic• Contains 0% recycled polyester• Contains 0% hazardous substancesCreated for teens and adults.European warranty: 2 yearsSafety and compliance guarantees: Meets requirements for flammability, lead, cadmium, phthalates, and formaldehyde content.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com  Size guide   LENGTH (inches) WIDTH (inches) SLEEVE LENGTH (inches) S 28 18 15 ⅝ M 29 20 17 L 30 22 18 ½ XL 31 24 20 2XL 32 26 21 ½ 3XL 33 28 22 ¾ 4XL 34 30 24 ¼ 5XL 35 32 25 ¼     LENGTH (cm) WIDTH (cm) SLEEVE LENGTH (cm) S 71.1 45.7 39.7 M 73.7 50.8 43.2 L 76.2 55.9 47 XL 78.7 61 50.8 2XL 81.3 66 54.6 3XL 83.8 71.1 58 4XL 86.4 76.2 61.5 5XL 89 81.3 64.3  
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Classic Unisex T-shirt — Spreading Edition from CHF 46.00
The classic unisex 100% cotton t-shirt. Its fit and clean lines on the edges make it easy to pair with layered streetwear outfits. Plus, it's super trendy right now! Product features• 100% cotton• Fabric weight: 170-180 g/m² (5.0-5.3 oz/yd²)• Open-end yarn• Tubular fabric• Taped neck and shoulders• Double seam at sleeves and bottom hem• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, MexicoWarnings• Due to fabric properties, the white color variant may appear off-white rather than bright white.Traceability• Knitting – Honduras, Dominican Republic• Dyeing – Honduras, Dominican Republic• Manufacturing – Nicaragua, Honduras, Haiti, El Salvador, or the Dominican Republic• Contains 0% recycled polyester• Contains 0% hazardous substancesDesign dedicated to adults.European Warranty: 2 yearsSafety and compliance guarantees: Meets requirements for flammability, lead, cadmium, phthalates, and formaldehyde content.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) SLEEVE LENGTH (inches) S 28 18 15 ⅝ M 29 20 17 L 30 22 18 ½ XL 31 24 20 2XL 32 26 21 ½ 3XL 33 28 22 ¾ 4XL 34 30 24 ¼ 5XL 35 32 25 ¼     LENGTH (cm) WIDTH (cm) SLEEVE LENGTH (cm) S 71.1 45.7 39.7 M 73.7 50.8 43.2 L 76.2 55.9 47 XL 78.7 61 50.8 2XL 81.3 66 54.6 3XL 83.8 71.1 58 4XL 86.4 76.2 61.5 5XL 89 81.3 64.3
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Snapback Cap — Tartinage Edition CHF 45.00
This is a super stylish cap! It is structured, with a high and flat visor that is subtly gray underneath. The design is embroidered.Product specifications• 85% acrylic, 15% wool• Structured, 6-panel, high-profile• Plastic snap closure• Grey under visor• Head circumference: 56 cm - 61 cm (22” - 24”)• Blank product sourced from ChinaDesigned for adults.European warranty: 2 yearsSafety and compliance guarantees: Meets lead and phthalate content requirements.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com  Size guide   A (inches) B (inches) C (inches) D (inches) One size 20 ½-24 ¼ 4 ½ 2 ⅝ 7 ⅛   A (cm) B (cm) C (cm) D (cm) One size 52-61.5 11.5 6.7 18
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Snapback Cap — Tartinage Edition CHF 45.00
This is a super stylish cap! It is structured, with a high, flat visor with subtle grey underneath. The design is embroidered.Product features• 85% acrylic, 15% wool• Structured, 6-panel, high-profile• Plastic snap closure• Grey under visor• Head circumference: 22″–24″ (56 cm–61 cm)• Blank product sourced from ChinaCreation dedicated to teenagers and adults.European warranty: 2 yearsSafety and compliance guarantees: Meets lead and phthalate content requirements.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com  Size guide   A (inches) B (inches) C (inches) D (inches) One size 20 ½-24 ¼ 4 ½ 2 ⅝ 7 ⅛   A (cm) B (cm) C (cm) D (cm) One size 52-61.5 11.5 6.7 18
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Oversized High Neck T-Shirt — Spreading Edition from CHF 56.00
Loose-fitting t-shirt made of 100% combed organic ring-spun cotton.It's designed with dropped shoulders and a wide neckline, making it perfect for everyday streetwear outfits. Product features• 100% combed organic ring-spun cotton• Fabric weight: 200 g/m² (5.9 oz/yd.²)• Loose fit• Set-in sleeves• Dropped shoulders• 1 × 1 rib at neck collar• Self-fabric neck tape at the inside back• The fabric of this product is certified for its organic cotton content according to GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)• Blank product sourced from Bangladesh Care instructions- Machine wash cold (max 30°C or 90°F)- Non-chlorine: bleach as needed- Tumble dry low- Iron on low heat, steam or dry- Do not dry clean Important informationSizes run larger in the European market. Customers in this region should choose one size down. Size Guide BODY LENGTH (cm) SLEEVE LENGTH (cm) CHEST (inches) S 73 24 39 M 75 24.5 43 L 77 25 47 XL 80 25.5 51 2XL 82.5 26 55
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Colored Inside Mug — Spreading Edition CHF 29.00
Add a touch of color to your morning coffee or tea ritual! These ceramic mugs not only have a beautiful design, but their rim, handle, and interior are colored, so the mug will brighten up your mug rack. Product features• Ceramic• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter• Colored rim, inside, and handleCreated for children and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com
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Embroidered Socks — Spread Edition CHF 40.00
Comfort and style with this pair of high-quality embroidered socks. Product features• 80% cotton, 17% polyester, 3% spandex• Cushioned bottom• Machine washable• Brand logo watermark on the soles• Premium quality• Made in the USADesign for both adults and big kids.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12