Le Parfait — The indispensable snack tube

  • The story: Created in 1942 by the Claude Lechat house in Montreux (Vaud) as a nutrient-rich alternative during the war.

  • The cult anecdote: It's one of the few gourmet products in the world sold primarily in a toothpaste tube! A stroke of ergonomic genius that has shaped the toasts of generations of schoolchildren.

This collection is an artistic and independent celebration of our everyday icons.

Each visual is an original graphic creation based on new vector illustrations, designed as a sincere tribute to the history, design, and memories associated with these cult brands.

These are not official products distributed by these brands, nor are they a commercial association, but rather a passionate spotlight on Switzerland's visual heritage.

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Unisex Sweatshirt — Tartinage Edition from CHF 77.00
Unisex sweatshirt made from eco-friendly fabric.This chic and stylish sweatshirt will look great with both casual and more formal outfits. Made from eco-friendly materials, this sweatshirt is durable, comfortable, and very soft. Product specifications• 100% organic ring-spun combed cotton.• Fabric weight: 350 g/m² (10.3 oz/yd²).• Regular fit.• Set-in sleeves.• 1×1 rib at collar, sleeve hems, and bottom hem.• Double-needle topstitch on the neckline, sleeves, and bottom hem.• Inside herringbone back neck tape.• Self-fabric half-moon at the back of the neck.• Blank product sourced from Bangladesh.Important informationThe sizes run smaller in the US market, so US customers should order a size up.Traceability- Weaving: Bangladesh- Dyeing: Bangladesh- Manufacturing: Bangladesh• Contains 100% organic cotton• Contains 0% hazardous substances Care instructions- Machine wash: cold (max 30 °C or 90 °F)- Tumble dry on low heat- Iron on low heat, steam or dry- Do not dry cleanProduct designed for adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com Size Guide   CHEST WIDTH (inches) BODY LENGTH (inches) SLEEVE LENGTH (inches) S 19 ⅞ 26 ¾ 25 ⅜ M 20 ⅞ 28 ⅜ 26 L 22 29 ⅛ 26 ⅝ XL 23 ¼ 29 ⅞ 27 ⅛ 2XL 24 ⅜ 30 ¾ 27 ¾   CHEST WIDTH (cm) BODY LENGTH (cm) SLEEVE LENGTH (cm) S 50.5 68 64.5 M 53 72 66 L 56 74 67.5 XL 59 76 69 2XL 62 78 70.5
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Urban Hoodie — Spread Edition from CHF 88.00
A casual classic for all seasons. The urban hoodie is made from thick fleece with an oversized fit that combines structure and softness. Its yarn-dyed fabric offers a uniform shade and a neat finish for a sleek look, wherever you go.Product specifications• 80% cotton, 20% recycled polyester• Heather Gray: 70% cotton, 30% recycled polyester• Heavy fabric: 340 g/m² (10 oz/yd²)• Oversized fit• Two-panel hood, no drawcord• Front kangaroo pocket• Ribbed cuffs and hem• Blank product sourced from PakistanCare instructions- Machine wash: cold (max 30°C or 90°F)- Tumble dry low- Iron on low heat, with or without steam- Do not dry cleanCreated for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   CHEST (inches) LENGTH (inches) S 20 27 M 22 28 L 24 29 XL 26 30 2XL 28 31 3XL 30 32     CHEST (cm) LENGTH (cm) S 50.8 68.6 M 55.9 71.1 L 61 73.7 XL 66 76.2 2XL 71.1 78.7 3XL 76.2 81.3
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Oversized High-Neck T-shirt — Spread Edition from CHF 56.00
Loose-fitting t-shirt made of 100% combed organic ring-spun cotton.It's designed with dropped shoulders and a wide neckline, making it perfect for everyday streetwear outfits. Product features• 100% combed organic ring-spun cotton• Fabric weight: 200 g/m² (5.9 oz/yd.²)• Loose fit• Set-in sleeves• Dropped shoulders• 1 × 1 rib at neck collar• Self-fabric neck tape at the inside back• The fabric of this product is certified for its organic cotton content according to GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)• Blank product sourced from Bangladesh Care instructions- Machine wash cold (max 30°C or 90°F)- Non-chlorine: bleach as needed- Tumble dry low- Iron on low heat, steam or dry- Do not dry clean Important informationSizes run larger in the European market. Customers in this region should choose one size down. Size Guide BODY LENGTH (cm) SLEEVE LENGTH (cm) CHEST (inches) S 73 24 39 M 75 24.5 43 L 77 25 47 XL 80 25.5 51 2XL 82.5 26 55
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Cropped Hoodie — Spreading Edition from CHF 80.00
A unique piece for your wardrobe. The trendy raw hem and matching drawstrings make this hoodie a real favorite.Product specifications• 52% airlume combed and ring-spun cotton, 48% polyester fleece• Fabric weight: 220.39 g/m² (6.5 oz/yd²)• Matching drawstrings• Dropped shoulder cut• Cropped body with a raw hem• Blank product sourced from Mexico, Nicaragua, or the USDesigned for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   WIDTH (inches) LENGTH (inches) S 22 18 ⅝ M 23 ½ 19 ⅜ L 25 ½ 21 ⅜ XL 27 ½ 22 ⅛ 2XL 29 ½ 22 ⅞     WIDTH (cm) LENGTH (cm) S 55.9 47.2 M 59.7 49.3 L 64.8 54.4 XL 69.9 56.1 2XL 75 58.2