Born by the water, rooted in Switzerland
The spark of a summer
It all began on a beautiful afternoon in the summer of 2025. With a refreshing cocktail in hand, gazing at the reflections on the lake, a vision emerged: in the distance, the majestic silhouette of a CGN Belle Époque boat glided across the water with timeless elegance.
It was at that precise moment, blending a gentle way of life with heritage pride, that the spark ignited. A question then arose: how can we capture this Swiss art of living and its legendary symbols to reinvent them in a modern wardrobe?
The Brand's Ethos
Switzerland is much more than a country: it's a savoir-faire, a landscape, and a multitude of iconic products that are part of our daily lives and collective imagination.
Our brand was created to celebrate this unique heritage with lightness and style. We revisit Swiss emblems through original, clean, and contemporary graphics, designed for those who subtly express their attachment to Switzerland.
Our Commitments
Narrative design: Each illustration tells a story, an anecdote, or a nod to the treasures of our culture.
Quality above all: True to Swiss precision, we select comfortable, durable, and carefully cut textiles.
A confident lifestyle: Wearing our creations means extending that feeling of a summer by the water, between tradition and modernity.
"An idea born by the lake, drink in hand, to transform Swiss icons into everyday pieces."
Welcome to our adventure. Wear Switzerland with elegance, pride, and a touch of coolness!