Sugus — The intergenerational fruity square

  • The story: Invented by Suchard in 1931 to diversify its chocolate production during the Great Depression.

  • The legendary anecdote: Its name simply comes from its ease of pronunciation and format: a short word, readable in all directions (an almost perfect palindrome), and whose paper folding remains etched in everyone's sensory memory.

This collection is an artistic and independent celebration of our everyday icons.

Each visual is an original graphic creation based on unique vector illustrations, conceived as a sincere tribute to the history, design, and memories associated with these cult brands.

These are neither official products distributed by these brands nor a commercial association, but rather a passionate spotlight on Swiss visual heritage.

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Snapback Hat — Candy Edition CHF 45.00
This is a super stylish cap! It's structured, with a high, flat visor that's subtly grey underneath. The design is embroidered.Product specifications• 85% acrylic, 15% wool• Structured, 6-panel, high-profile• Plastic snap closure• Grey under visor• Head circumference: 56 cm - 61 cm (22” - 24”)• Blank product sourced from ChinaDesigned for adults and older children.European warranty: 2 yearsSafety and compliance guarantees: Meets lead and phthalate content requirements.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com  Size guide   A (inches) B (inches) C (inches) D (inches) One size 20 ½-24 ¼ 4 ½ 2 ⅝ 7 ⅛   A (cm) B (cm) C (cm) D (cm) One size 52-61.5 11.5 6.7 18
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Snapback Cap — Candy Edition CHF 45.00
This is a super stylish cap! It's structured, with a high, flat visor that's subtly grey underneath. The design is embroidered.Product specifications• 85% acrylic, 15% wool• Structured, 6-panel, high-profile• Plastic snap closure• Grey under visor• Head circumference: 56 cm - 61 cm (22” - 24”)• Blank product sourced from ChinaDesigned for adults and older children.European warranty: 2 yearsSafety and compliance guarantees: Meets lead and phthalate content requirements.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com  Size guide   A (inches) B (inches) C (inches) D (inches) One size 20 ½-24 ¼ 4 ½ 2 ⅝ 7 ⅛   A (cm) B (cm) C (cm) D (cm) One size 52-61.5 11.5 6.7 18
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Colored Inside Mug — Candy Edition CHF 29.00
Add a touch of color to your morning coffee or tea ritual! These ceramic mugs not only have a beautiful design, but their rim, handle, and interior are colored, so the mug will brighten up your mug rack. Product features• Ceramic• 11 oz mug dimensions: 3.79″ (9.6 cm) in height, 3.25″ (8.3 cm) in diameter• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter• Colored rim, inside, and handleCreated for children and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com
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Beach Towel — Candy Edition from CHF 69.00
The super soft and comfy towel with a vibrant design.Product features• US fabric composition: 52% cotton, 48% polyester• EU fabric composition: 50% cotton, 50% polyester• US fabric weight: 360 g/m² (10.6 oz/yd²)• EU fabric weight: 400 g/m² (11.8 oz/yd²)• Size Small: 76 × 152 x 0.7 cm (30″ × 60″ × 0.28″)• Size Large: 91.4 × 182.9 × 0.71 cm (36″ × 72″ × 0.28″)• Printed on one side• The non-printed side is made of terry fabric, making the towel more absorbent• Blank product sourced from ChinaTraceability- Knitting: China- Dyeing: China- Manufacturing: China• Contains 0% recycled polyester• Contains 0% hazardous substances Creation dedicated to tall people and adults.European warranty: 2 yearsSafety and compliance guarantees: Meets requirements for flammability, lead, cadmium, phthalates, and formaldehyde content.In accordance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com
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Crossbody Fanny Pack — Candy Edition CHF 65.00
The versatile unisex fanny pack with classic lines. This bag is an excellent choice for everyday use. It's a practical, minimalist shoulder bag that pairs easily with a wide variety of styles. Its adjustable shoulder strap ensures optimal comfort, while its zipper closure keeps your belongings secure. Compact, it still offers enough space for your daily essentials. Product features• 100% recycled polyester• One size: 45 cm x 22 cm x 12 cm (17.72″ x 8.66″ x 4.72″)• Capacity: 12 litres• Water-resistant fabric• Two-way zipper opening for easy access• Exterior front pocket with drawstring adjustment• Two internal slip and padded pockets• Adjustable fabric shoulder strap• Adjustable shoulder strap• Blank product sourced from ChinaDesigned for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com
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Urban Shoulder Bag — Candy Edition CHF 59.00
The compact, travel-friendly sling bag.This urban sling bag is a practical choice for men and women, designed for on-the-go lifestyles. Its sleek and functional design makes it ideal for travel, commuting, or everyday use. Its adjustable strap ensures comfortable wear, while its secure zip closure keeps your essentials safe. Despite its compact size, it offers enough space to hold your daily essentials while maintaining a clean and modern look.Product Features• 100% recycled polyester• One size: 23 cm x 16 cm x 6.5 cm (9″ x 6.30″ x 2.56″)• Two-way zip opening for easy access• Internal mesh pocket with zip closure• Premium finish internal lining• External front zip pocket with rain flap and internal slip pockets• Adjustable shoulder strap• Blank product sourced from ChinaDesign for adults and older children.European warranty: 2 yearsIn accordance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com
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Women's Crop Top — Candy Edition from CHF 45.00
This Crop Top is made from 100% combed cotton, which makes it extremely soft and more durable. The relaxed fit and dropped shoulders ensure comfort and style, and the cropped length makes it an ideal garment for spring and summer.Product features• 100% combed cotton• Heather colors are 85% cotton, 15% viscose• Fabric weight: 5.3 oz/yd² (180 g/m²)• Relaxed fit• Cropped length• Ribbed crew neck• Dropped shoulders• Side-seamed construction• Shoulder-to-shoulder taping• Double-needle stitched hems• Pre-shrunk• Blank product sourced from BangladeshDesigned for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) XS 17 ⅜ 18 ¾ S 17 ¾ 19 ¾ M 18 ¼ 20 ⅝ L 18 ¾ 21 ⅝ XL 19 ⅛ 22 ⅝     LENGTH (cm) WIDTH (cm) XS 44 47.5 S 45 50 M 46.5 52.5 L 47.5 55 XL 48.5 57.5
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Cropped Hoodie — Candy Edition from CHF 80.00
A statement piece for your wardrobe. The trendy raw hem and matching drawstrings make this hoodie a firm favorite.Product features• 52% airlume combed and ring-spun cotton, 48% polyester fleece• Fabric weight: 6.5 oz/yd² (220.39 g/m²)• Matching drawstrings• Dropped shoulder cut• Cropped body with a raw hem• Blank product sourced from Mexico, Nicaragua, or the USCreated for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   WIDTH (inches) LENGTH (inches) S 22 18 ⅝ M 23 ½ 19 ⅜ L 25 ½ 21 ⅜ XL 27 ½ 22 ⅛ 2XL 29 ½ 22 ⅞     WIDTH (cm) LENGTH (cm) S 55.9 47.2 M 59.7 49.3 L 64.8 54.4 XL 69.9 56.1 2XL 75 58.2
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Urban Hoodie — Candy Edition from CHF 88.00
A casual classic made for all seasons. The urban hoodie is crafted from thick fleece with an oversized fit that blends structure and softness. Its yarn-dyed fabric offers a uniform hue and a polished finish for a stylish look, wherever you go.Product features• 80% cotton, 20% recycled polyester• Heather gray: 70% cotton, 30% recycled polyester• Heavyweight fabric: 10 oz/yd² (340 g/m²)• Oversized fit• Two-panel hood, no drawcord• Front kangaroo pocket• Ribbed cuffs and hem• Blank product sourced from PakistanCare instructions- Machine wash: cold (max. 30 °C or 90 °F)- Tumble dry on low heat- Iron on low heat, steam or dry- Do not dry cleanCreated for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and compliant with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size Guide   CHEST (inches) LENGTH (inches) S 20 27 M 22 28 L 24 29 XL 26 30 2XL 28 31 3XL 30 32     CHEST (cm) LENGTH (cm) S 50.8 68.6 M 55.9 71.1 L 61 73.7 XL 66 76.2 2XL 71.1 78.7 3XL 76.2 81.3
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Unisex Sweatshirt — Candy Edition from CHF 77.00
Unisex ecological fabric sweatshirt.This chic and neat-looking sweatshirt will go well with both casual and dressy outfits. Made from ecological materials, this sweatshirt is durable, comfortable, and very soft. Product specifications• 100% organic ring-spun combed cotton.• Fabric weight: 350 g/m² (10.3 oz/yd²).• Regular fit.• Set-in sleeves.• 1×1 rib at collar, sleeve hems, and bottom hem.• Double-needle topstitch on the neckline, sleeves, and bottom hem.• Inside herringbone back neck tape.• Self-fabric half-moon at the back of the neck.• Blank product sourced from Bangladesh.Important informationThe sizes run smaller in the US market, so US customers should order a size up.Traceability- Weaving: Bangladesh- Dyeing: Bangladesh- Manufacturing: Bangladesh• Contains 100% organic cotton• Contains 0% dangerous substances Care instructions- Machine wash: cold (max 30C or 90F)- Tumble dry: low heat- Iron: low heat, steam or dry- Do not dry cleanDesign dedicated to children and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns regarding product safety, please contact us at report@helvetitude.com   Size guide   CHEST WIDTH (inches) BODY LENGTH (inches) SLEEVE LENGTH (inches) S 19 ⅞ 26 ¾ 25 ⅜ M 20 ⅞ 28 ⅜ 26 L 22 29 ⅛ 26 ⅝ XL 23 ¼ 29 ⅞ 27 ⅛ 2XL 24 ⅜ 30 ¾ 27 ¾     CHEST WIDTH (cm) BODY LENGTH (cm) SLEEVE LENGTH (cm) S 50.5 68 64.5 M 53 72 66 L 56 74 67.5 XL 59 76 69 2XL 62 78 70.5
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Embroidered Socks — Candy Edition CHF 40.00
Comfort and style with these high-quality embroidered socks. Product features• 80% cotton, 17% polyester, 3% spandex• Cushioned sole• Machine washable• Brand logo watermark on the soles• Premium quality• Made in the USADesigned for teens and adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size Guide   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12
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Embroidered Socks — Candy Edition CHF 40.00
Comfort and style with this pair of high-quality embroidered socks.Product features• 80% cotton, 17% polyester, 3% spandex• Cushioned sole• Machine washable• Brand logo watermark on the soles• Premium quality• Made in the USADesign dedicated to adults.European warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12   WOMEN'S US SHOE SIZE MEN'S US SHOE SIZE S/M 7-10 6-8 L/XL 10-13 9-12
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Classic Unisex T-shirt — Candy Edition from CHF 46.00
The classic unisex 100% cotton T-shirt. Its fit and crisp lines on the edges make it easy to pair with layered streetwear outfits. Plus, it's super trendy right now! Product features• 100% cotton• Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²)• Open-end yarn• Tubular fabric• Taped neck and shoulders• Double seam at sleeves and bottom hem• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, MexicoTraceability• Knitting—Honduras, Dominican Republic• Dyeing—Honduras, Dominican Republic• Manufacturing—Nicaragua, Honduras, Haiti, El Salvador, or the Dominican Republic• Contains 0% recycled polyester• Contains 0% hazardous substancesCreated for adults.European warranty: 2 yearsSafety and compliance guarantees: Meets requirements for flammability, lead, cadmium, phthalates, and formaldehyde levels.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) SLEEVE LENGTH (inches) S 28 18 15 ⅝ M 29 20 17 L 30 22 18 ½ XL 31 24 20 2XL 32 26 21 ½ 3XL 33 28 22 ¾ 4XL 34 30 24 ¼ 5XL 35 32 25 ¼     LENGTH (cm) WIDTH (cm) SLEEVE LENGTH (cm) S 71.1 45.7 39.7 M 73.7 50.8 43.2 L 76.2 55.9 47 XL 78.7 61 50.8 2XL 81.3 66 54.6 3XL 83.8 71.1 58 4XL 86.4 76.2 61.5 5XL 89 81.3 64.3
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Unisex Classic T-shirt — Candy Edition from CHF 46.00
The classic 100% cotton unisex tee. Its fit and clean lines make it easy to match with layered streetwear outfits. Plus, it's super on-trend right now! Product features• 100% cotton• Fabric weight: 170-180 g/m² (5.0-5.3 oz/yd²)• Open-end yarn• Tubular fabric• Taped neck and shoulders• Double seam at sleeves and bottom hem• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, MexicoTraceability• Knitting – Honduras, Dominican Republic• Dyeing – Honduras, Dominican Republic• Manufacturing – Nicaragua, Honduras, Haiti, El Salvador, or the Dominican Republic• Contains 0% recycled polyester• Contains 0% hazardous substancesCreated for adults.European warranty: 2 yearsSafety and compliance guarantees: Meets requirements for flammability, lead, cadmium, phthalates, and formaldehyde content.In compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) SLEEVE LENGTH (inches) S 28 18 15 ⅝ M 29 20 17 L 30 22 18 ½ XL 31 24 20 2XL 32 26 21 ½ 3XL 33 28 22 ¾ 4XL 34 30 24 ¼ 5XL 35 32 25 ¼     LENGTH (cm) WIDTH (cm) SLEEVE LENGTH (cm) S 71.1 45.7 39.7 M 73.7 50.8 43.2 L 76.2 55.9 47 XL 78.7 61 50.8 2XL 81.3 66 54.6 3XL 83.8 71.1 58 4XL 86.4 76.2 61.5 5XL 89 81.3 64.3
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Women's Crop Top – Candy Edition from CHF 45.00
This crop top is made of 100% combed cotton, which makes it extremely soft and more durable. The relaxed fit and dropped shoulders ensure comfort and style, and the cropped length makes it an ideal garment for spring and summer.Product Features• 100% combed cotton• Heather colors are 15% viscose and 85% cotton• Fabric weight: 180 g/m² (5.3 oz/yd²)• Relaxed fit• Cropped length• Ribbed crew neck• Dropped shoulders• Side-seam construction• Shoulder-to-shoulder taping• Double-needle stitched hems• Pre-shrunk• Blank product sourced from BangladeshDesign dedicated to teens and adults.European Warranty: 2 yearsIn compliance with the General Product Safety Regulation (GPSR), HELVETITUDE guarantees that all consumer products offered are safe and comply with EU standards. For any questions or concerns related to product safety, please contact us at report@helvetitude.com   Size guide   LENGTH (inches) WIDTH (inches) XS 17 ⅜ 18 ¾ S 17 ¾ 19 ¾ M 18 ¼ 20 ⅝ L 18 ¾ 21 ⅝ XL 19 ⅛ 22 ⅝     LENGTH (cm) WIDTH (cm) XS 44 47.5 S 45 50 M 46.5 52.5 L 47.5 55 XL 48.5 57.5